Design Partner for Founders & Funds.

Design → Direction → Value

Practice Lead

Frank Müller-Pierstorff, designer, founder and advisor. Former Global Creative Director at BCG, CPO at Together and CDO at EyeEm.

Focus Areas

For Founders

I help you stay fast with clarity and confidence.

What I do
I work with founders on positioning, product direction, narrative, and brand, and help turn strategy into concrete decisions the team can execute.

For Funds

Clear direction keeps companies aligned and drives growth.

What I do
I help investors strengthen their portfolio companies with differentiated products and coherent brands that support build, launch, and raise moments.

Direction is the outcome. Clarity is the way to get there.

— Frank Müller-Pierstorff

Team collaborating
Advisory & Clarity Work

Direction, narrative, and product clarity, delivered fast.

Formats
Clarity Sprint 2–5 weeks

Fast, structured alignment around product, brand, and narrative.

Design Partner retainer or ongoing

Weekly guidance for founders who want direction without noise.

Portfolio Advisory for VCs

Support for portfolio teams during ideate, build, launch, and raise moments.

Principles

My work follows a simple logic chain.

Clarity creates direction
Knowing what matters sets the path.
Direction guides decisions
A clear path makes choices obvious.
Decisions shape products
Products reflect every choice a team makes.
Products deliver value
Value is a result of aligned direction, not chance.
Selected collaborations

I've partnered with founders and funds across early-stage ventures and established organisations, including Ananda, Boost, Cherry, BCG, EyeEm, Insempra, and Together.

Let's connect

A short conversation is usually enough to understand if we're a good fit.

Work session