Design Partner for Founders & VCs

Clarity that scales

Practice Lead

Frank Müller-Pierstorff, designer, founder and advisor. Former Global Creative Director at BCG, CPO at Together and CDO at EyeEm.

Focus Areas

For Founders

I help you stay fast with clarity and confidence.

What I do
I work with founders on Purpose, positioning, product, narrative and help turn strategy into concrete decisions the team can execute.

For Funds

Clear direction keeps companies aligned and drives growth.

What I do
I help investors strengthen their portfolio companies with differentiated products and powerful narrative that support build, launch, and raise moments.

Direction is the outcome. Clarity is the way to get there.

— Frank Müller-Pierstorff

Team collaborating
Advisory & Clarity Work

Direction, narrative, and product clarity, delivered fast.

Formats
Clarity Sprint 2–5 weeks

Your story, sharpened. Before the round, before the launch.

Fractional CPO/CDO Retainer

Product, design and brand leadership when you need it.

Portfolio Advisory for VCs

Support for portfolio teams during ideate, build, launch, and raise moments.

Principles

My work follows a simple logic chain.

Clarity creates direction
Knowing what matters sets the path.
Direction guides decisions
A clear path makes choices obvious.
Decisions shape products
Products reflect every choice a team makes.
Products deliver value
Value is a result of aligned direction, not chance.
Selected collaborations

I've partnered with founders and funds across early-stage ventures and established organisations, including Ananda, Blueyard, Boost, Cherry, BCG, EyeEm, Insempra, and Together.

Let's connect

A short conversation is usually enough to understand if we're a good fit.

Work session